September 22, 2021
Epic spent at least $11.6 million on free games and gained 5 million new users in return.

Epic spent at least $11.6 million on free games and gained 5 million new users in return.

A brand new doc launched as a part of Epic’s authorized battle with Apple has revealed how a lot Epic paid builders to present away their video games free of charge following the launch of the Epic Video games Retailer in December 2018. The doc, which was noticed by author Simon Carless, covers the 38 video games given away free between December and September the next 12 months. We already know that Epic is spending tens of millions on its giveaways, however the brand new doc reveals how a lot that interprets to on a per-game foundation.

Epic CEO Tim Sweeney beforehand revealed that the corporate pays a flat charge to every developer to present away their video games, quite than paying per obtain. Over the interval coated by the doc, Epic paid over $11.6 million in whole for the video games. In response to the offers, virtually 5 million new customers signed as much as the shop, which interprets to Epic paying $2.37 for every new consumer it signed up on this interval. That’s cash which the corporate would theoretically make again if every new consumer went on to purchase only one $20 sport, primarily based on the 12 p.c fee Epic takes on new purchases.


Past the ten months coated within the desk, Epic says it’s acquired a complete of 18.5 million new customers through free sport giveaways, and that round 7 p.c of them, or about 1.3 million folks, go on to make a purchase order.


There’s an enormous quantity of variance between how a lot Epic paid for every giveaway. On the high finish is the $1.5 million it paid to present away the Batman Arkham trilogy video games, however it additionally paid substantial quantities for Subnautica ($1.4 million) and Mutant 12 months Zero ($1 million). Compared, the corporate paid a lot much less for indie titles like Tremendous Meat Boy ($50,000), Jackbox Occasion Pack ($60,000), and Fez ($75,000).

At solely 38 titles, the record covers lower than half of the 100+ video games Epic has given away on its retailer since its launch. It additionally doesn’t cowl one in every of Epic’s largest giveaways from Could 2020 when it made GTA5 free on its retailer. Rockstar’s title proved so fashionable that the shop was knocked offline for a number of hours as everybody tried to say their free copy.

In addition to paying to present away current video games free of charge, Epic has additionally paid for upcoming video games to be launched solely on its retailer. One other doc launched as a part of the authorized proceedings and located by Carless reveals that Epic paid a $146 million advance for a deal that included Borderlands 3 exclusivity.

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